• blog
  • Domain name sells for record sum

October 7,2021

Domain name sells for record sum

byIsev Team Isev Team

One of the most sort after Domain Names in Australia has been purchased for a record fee of AU$125,000, the equivalent to £82,107. This is the highest fee that anyone has parted with for a web address in Australia.

The website www.investmentproperty.com.au was subject of a bidding war after there were a number of interested parties. This undoubtedly was a major factor in attracting such a large price.

Mark Mendel of Find Investment Property said: ‘I don’t think businesses realise the value of certain domain names.’

Mr Mendel also went on to state that he believed it was a unique situation to find a person that is positioned within a business, but also understands the value of a Domain Name.

It is believed that the website was purchased as a long term investment, as it is felt that if it was sold in the next 12-18 months then it would struggle to realise the value paid for it now.

Companies have also been purchasing domain names with the .xxx ending. This is to protect their companies when the new registration becomes live.

Continue Reading

Our digital marketing forecast for 2025

Digital marketing in 2024 has witnessed a range of shifts, many of which are rapid advancements and changes to our technology and how we consume media. As businesses strive to connect with their audiences, trends like AI-powered tools, and short-form videos have redefined how brands approach marketing strategies. Now, attention spans are shorter, trust is … Continued

Isev Team
Isev Team December 16th, 2024
What makes isev website development better

Your website is often the first impression potential customers get of your brand. A well-developed website doesn’t just look good; it offers real, measurable benefits. It drives more sales, keeps visitors engaged, and should last over time, but this isn’t always the case.   In this article, we’ll explore what makes quality development essential for … Continued

Isev Team
Isev Team November 15th, 2024
What sets our website designs apart?

Website design goes beyond aesthetics; it's about crafting an experience that keeps your audience engaged and encourages them to return to your business.

Leanne October 18th, 2024
Understanding Website Architecture: A Comprehensive Guide

Did you know that, on average, users spend only 54 seconds on a website? In that brief moment, it’s crucial to grab their attention, engage them, and make them want to stay on your website. So, if your site is difficult to navigate, visitors are more likely to leave and seek an easier experience elsewhere. … Continued

Isev Team
Isev Team October 7th, 2024