• blog
  • The significance of online marketing

October 7,2021

The significance of online marketing

byIsev Team Isev Team

Did you know… 40 per cent of UK businesses have no visitors to their website at all through pay per click (PPC) or search engine optimisation (SEO).

SEO should be an integral aspect of any company that seeks to maximise a return on investment for their online marketing activities. Understanding SEO and applying this will enable your website to appear as high in search results as possible.

This should be the foundation of all online marketing campaigns, without SEO you are not maximising your websites potential – therefore you will be missing out on the vast majority of clicks from search engines, and therefore missing out on potential customers.

Pay Per Click involves positioning your organisation in the Search Engine Results Page (SERP) for a selection of key words that your potential customers use, to search for the products and services you offer. You then pay for each of these visitors as they come through to your website. The advantage of PPC is that as soon as the account has been setup with the major search engines, which usually takes around 5 – 7 working days, traffic is immediately driven to your desired website from a fixed monthly budget of your choice. PPC provides one of the most measureable ways of driving ROI “immediately” through your website.

The survey, carried out by a web design company, out of 10,000 UK companies only 9 per cent of them actively used PPC as part of their online marketing strategy – to get their name, website address and their marketing message in front of potential customers searching for their products.

To increase traffic coming to your website, an online marketing strategy is essential to improve your website’s visibility to prospective customers. This includes SEO, PPC, link building affiliate marketing, social media marketing and reputation management. These elements of online marketing work together to make sure your website has utmost reach to potential customers. Using your website as an effective marketing tool will increase sales for your business, and therefore cannot be overlooked.

Continue Reading

Our digital marketing forecast for 2025

Digital marketing in 2024 has witnessed a range of shifts, many of which are rapid advancements and changes to our technology and how we consume media. As businesses strive to connect with their audiences, trends like AI-powered tools, and short-form videos have redefined how brands approach marketing strategies. Now, attention spans are shorter, trust is … Continued

Isev Team
Isev Team December 16th, 2024
What makes isev website development better

Your website is often the first impression potential customers get of your brand. A well-developed website doesn’t just look good; it offers real, measurable benefits. It drives more sales, keeps visitors engaged, and should last over time, but this isn’t always the case.   In this article, we’ll explore what makes quality development essential for … Continued

Isev Team
Isev Team November 15th, 2024
What sets our website designs apart?

Website design goes beyond aesthetics; it's about crafting an experience that keeps your audience engaged and encourages them to return to your business.

Leanne October 18th, 2024
Understanding Website Architecture: A Comprehensive Guide

Did you know that, on average, users spend only 54 seconds on a website? In that brief moment, it’s crucial to grab their attention, engage them, and make them want to stay on your website. So, if your site is difficult to navigate, visitors are more likely to leave and seek an easier experience elsewhere. … Continued

Isev Team
Isev Team October 7th, 2024