• blog
  • Domain name expansion will be a disaster

October 7,2021

Domain name expansion will be a disaster

byIsev Team Isev Team

The Federal Trade Commission has said that the expansion of domain names could be a ‘disaster’.

Following just days after the expansion came under fire in the US congress.

The Internet Corporation for Assigned Names and Numbers (ICANN) will start accepting applications in the New Year for top-level domains (gTLDs).

Hundreds of brand new gTLDs will be created allowing organisations such as Apple and BMW to request domain names ending in .apple or .bmw.

The expansion plan has been called ‘unnecessary’ and confusing for internet users, by Esther Dyson, the former ICANN chairman.

Dyson has not been shy in voicing her opinion against the expansion, adding that she hopes the plans will be ‘reconsidered’.

And she is not alone, Daniel Jaffe, Executive Vice President of the Association of National Advertisers, said ICANN’s expansion is ‘fundamentally flawed.’

‘Companies are going to have to buy their name back to protect themselves,’ Jaffe said. ‘Even big companies will be facing very large expenses.’

A fee of $185,00 will be charged per application, more than many organisations can afford in these tough economic times – especially non-profit organisations.

There are worries that the gTLD program will increase the risk of fraud and trademark infringement by increasing the cost involved with protecting against illegal activities.

Continue Reading

Our digital marketing forecast for 2025

Digital marketing in 2024 has witnessed a range of shifts, many of which are rapid advancements and changes to our technology and how we consume media. As businesses strive to connect with their audiences, trends like AI-powered tools, and short-form videos have redefined how brands approach marketing strategies. Now, attention spans are shorter, trust is … Continued

Isev Team
Isev Team December 16th, 2024
What makes isev website development better

Your website is often the first impression potential customers get of your brand. A well-developed website doesn’t just look good; it offers real, measurable benefits. It drives more sales, keeps visitors engaged, and should last over time, but this isn’t always the case.   In this article, we’ll explore what makes quality development essential for … Continued

Isev Team
Isev Team November 15th, 2024
What sets our website designs apart?

Website design goes beyond aesthetics; it's about crafting an experience that keeps your audience engaged and encourages them to return to your business.

Leanne October 18th, 2024
Understanding Website Architecture: A Comprehensive Guide

Did you know that, on average, users spend only 54 seconds on a website? In that brief moment, it’s crucial to grab their attention, engage them, and make them want to stay on your website. So, if your site is difficult to navigate, visitors are more likely to leave and seek an easier experience elsewhere. … Continued

Isev Team
Isev Team October 7th, 2024